Dennis Anzalone-Keesee

Dennis is an advertising specialist at Elumynt who grounds his work in data science and behavioral research. Over a 10-year career spanning 6,000+ campaigns for major IPs like Star Wars and Fallout, he focuses heavily on isolating the causal impact of ads on revenue and contribution margin by the use of robust scientific methods.

articles

Advertising

When Ads Get Stuck

“Dig lots of small holes often instead of one very deep one.”‍ If I were to summarize this entire article into one sentence, that would be it.I had a client once with a few SKUs in the home decor sector. We went through a slight price increase on the website and the one campaign in the account dipped in performance.