Haley Nixon

Haley Nixon is an expert solution seeker who just can’t let a problem go unsolved. She leads the Paid Social strategy at Elumynt, running ads on Facebook, Instagram, Snap, TikTok, and aaaalllll the other social platforms. If you can’t reach her, she’s probably playing with other people’s dogs or planning her next international adventure. We dare you to try to keep a smile off her face for more than 8 seconds. Oh, and she won 32 Under 32, making her one of the brightest young minds in the industry.

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Advertising

Facebook Is Lying To You About Revenue: Implications of iOS14.5 and ROAS

Statistically modeled conversions in Facebook don’t have revenue tied to them, therefore ROAS is being under-reported. This implies we as advertisers need to figure out other ways to measure accurate performance, like using AOV from Google Analytics and purchases from your desired attribution window to build a more accurate ROAS.