Objectively Better Advertising Tips and Strategies

“Being right 90% of the time means 50% of your ads aren’t performant.”If that math sounds absurd to you, feel free to read the rest of this article and write me a scathing review in the comments.

If you’re measuring performance of ads based on the conversion data Facebook is showing you, you’ve been optimizing using unreliable data & not making the best decisions to reach your goals. Not only are you missing out on attribution, but you’re also getting misattribution. We have a fix to help you make the right adjustments.

Statistically modeled conversions in Facebook don’t have revenue tied to them, therefore ROAS is being under-reported. This implies we as advertisers need to figure out other ways to measure accurate performance, like using AOV from Google Analytics and purchases from your desired attribution window to build a more accurate ROAS.