Objectively Better Advertising Tips and Strategies

Facebook Ads reporting on ROAS is broken. You’re likely pulling back on Facebook ads as a result, and hurting your business even more. Switching to a different metric based on the two cold-hard facts of your business (money leaving your bank and money going into your bank) can get you back on track and scaling profitably again.

To a business owner, there’s nothing more frustrating than running a plethora of ad creative tests on TikTok or Facebook without getting any conclusive feedback about which ad is performing the best. Nothing, that is, except getting the wrong conclusive feedback. For instance, look at this very beautiful ad creative analysis from a reputable app.

“Being right 90% of the time means 50% of your ads aren’t performant.”If that math sounds absurd to you, feel free to read the rest of this article and write me a scathing review in the comments.