Objectively Better Advertising Tips and Strategies

Join William Harris for another episode of the Up Arrow Podcast as he interviews Sabri Suby, the Founder and Head of Growth at King Kong, about his $7.8 billion growth strategies. Sabri shares what DTC brands can learn about luxury brands’ customer experience strategies, the worst pitch he’s ever witnessed on Shark Tank Australia, and how he built a $500 million sales machine for MrBeast.

Tune in to the latest episode of the Up Arrow Podcast as William Harris welcomes Ross Simmonds, the Founder and CEO of Foundation Marketing, to discuss content amplification and distribution strategies. Ross talks about evaluating content engagement, his book Create Once, Distribute Forever, and how to use AI to accelerate content creation.

Tune in to the latest episode of the Up Arrow Podcast as William Harris welcomes Jay Myers, Co-founder of Bold Commerce, to discuss the subscription e-commerce model. Jay talks about the brands that benefit from this model, how subscriptions influence purchasing behavior, and the benefits of partnering with other subscription platforms.

Tune in to a new episode of the Up Arrow Podcast as William Harris speaks with Neville Medhora, the Owner of Copywriting Course, about driving conversions through compelling copywriting. Neville shares his view on the sales process as educational, how the copywriting medium can sway consumers, and his approach to mentoring emerging copywriters.

In this week’s episode of the Up Arrow Podcast, William Harris chats with Tiffany Wilburn, Fractional CMO at Clever Disruption, about creatively disrupting and elevating brands for the modern consumer. Tiffany shares how to balance the marketing flywheel, how she identifies optimal positioning in a crowded market, and her advice and philosophies on presence and non-attachment.

Tune in to this episode of the Up Arrow Podcast as William Harris chats with Braxton Manley, Co-founder of Braxley Bands, about scaling DTC brands beyond traditional growth metrics. Braxton explores the resilience and ingenuity required in business, the essence of staying true to one’s goals, and the value of preparation, creativity, and flexibility. Braxton's story is a testament to the modern entrepreneur's journey.

In this episode of the Up Arrow Podcast, William Harris chats with fractional CMO Tyson Drake about allocating your marketing budget to scale into international markets. Tyson talks about targeting new demographics, how to launch into new channels and promote new products during global expansion, and how to navigate a saturated market.

In this episode of the Up Arrow Podcast, William Harris converses with Will Leach, the Founder of Mindstate Group, about the practical applications of behavioral marketing. Will talks about the influence of the environment on purchasing decisions, how brands can harness psychological cues to create persuasive marketing campaigns, and why brands struggle with rapid growth.

In the latest edition of the Up Arrow Podcast, Phillip Jackson, the Co-founder of Future Commerce, joins William Harris to discuss the dynamics of commerce as an integral part of culture. Phillip shares how to maintain relevance in a trend-driven market, how e-commerce can reignite the humanities discipline, and how Buy Nothing groups impact consumerism.