Objectively Better Advertising Tips and Strategies

In this episode of the Up Arrow Podcast, William Harris chats with Lindsey Johnson, Co-founder and CEO of Weezie Towels, about intentional brand-building. Lindsey discusses shifting from finance to consumer goods, how she navigated early operational chaos, and tips for developing a disciplined growth philosophy.

In this episode of the Up Arrow Podcast, William Harris welcomes Filip Keuppens, CEO of The Pickle Juice Company, to discuss building authentic brands through action and accountability. Filip shares how experiential marketing fuels sustainable growth, why staying humble helps scale culture, and what it means to lead with integrity.

In today’s episode of the Up Arrow Podcast, William Harris chats with Johnny Persón, Founder of Aug11, about how personal growth fuels creative entrepreneurship. Johnny explains why consistency of effort beats talent, the importance of taste in brand building, and the power of authentic marketing to scale without losing meaning.

In this episode of the Up Arrow Podcast, William Harris sits down with Al Doan, Co-founder of Missouri Star Quilt Company, to discuss how building a brand-driven town transformed an industry. Al talks about using storytelling and community as growth engines, scaling leadership through emotional intelligence, and why hands-on experiences outperform digital noise.

In this episode of the Up Arrow Podcast, William Harris talks with Dr. Giancarlo Licata, Founder and Director of Vital Brain Health, about how brain mapping and neurofeedback improve performance. Dr. Licata explains how brain scans uncover hidden issues behind focus problems, how personalized training rewires neural pathways for lasting results, and how modern habits and AI tools can strengthen or weaken brain function.

In this episode of the Up Arrow Podcast, William Harris chats with Opensend Co-founder and CEO Francesco Gatti about turning anonymous traffic into known, marketable relationships. Francesco explains how high-intent signals reveal purchase readiness, why rich data strengthens Meta ad performance, and how AI-driven cohort analysis powers personalized ad creative.

In this episode of the Up Arrow Podcast, William Harris speaks with Akash Nigam, Founder and CEO of Genies, Inc., about how AI avatars are reshaping brand relationships. Akash explains why avatars will replace mobile apps as the primary interface, how Unity’s integration with Genies brings these companions into games, and the ethical concerns of emotional dependence on AI.

In this episode of the Up Arrow Podcast, William Harris sits down with Jim Moorhead, Founder and CEO of STAND BRAVE, to talk about building a culture of courageous leadership. Jim explains why innovation slowdowns are often bravery problems, how his STAND BRAVE™ framework turns single acts of courage into sustained brave leadership, and why taking even one small step can spark a cycle of bold action.

In this episode of the Up Arrow Podcast, William Harris chats with Alan Gregerman, President and Chief Innovation Officer at VENTURE WORKS Inc, about how enlightened ignorance can catalyze innovation. Alan discusses why outsiders often spark breakthroughs, how businesses can balance iteration with bold innovation, and why raising customer expectations is crucial to long-term growth.