Objectively Better Advertising Tips and Strategies

In this episode of the Up Arrow Podcast, William Harris talks with Ross Correia, Co-founder and CEO of Reactiv, about building owned customer channels in e-commerce. Ross explains why paid ads create hidden risk, how mobile-first experiences increase retention, and what it takes to build a company — and culture — by choosing the difficult but durable path.

In this episode of the Up Arrow Podcast, William Harris chats with Mikel Lindsaar, Founder and CEO of StoreConnect, about designing organizations that scale through clarity and speed. Mikel explains why indecision kills momentum, how policies and metrics empower teams, and what founders must do personally to sustain long-term leadership effectiveness.

In this episode of the Up Arrow Podcast, William Harris sits down with Jason Anderson, COO of Andzen, to discuss how intentional customer journeys fuel e-commerce growth. Jason shares lessons from Andzen’s near-failure, smarter segmentation and reengagement strategies, and how loyalty programs can increase lifetime value without eroding margins.

In this episode of the Up Arrow Podcast, William Harris chats with Lindsey Johnson, Co-founder and CEO of Weezie Towels, about intentional brand-building. Lindsey discusses shifting from finance to consumer goods, how she navigated early operational chaos, and tips for developing a disciplined growth philosophy.

In this episode of the Up Arrow Podcast, William Harris welcomes Filip Keuppens, CEO of The Pickle Juice Company, to discuss building authentic brands through action and accountability. Filip shares how experiential marketing fuels sustainable growth, why staying humble helps scale culture, and what it means to lead with integrity.

In today’s episode of the Up Arrow Podcast, William Harris chats with Johnny Persón, Founder of Aug11, about how personal growth fuels creative entrepreneurship. Johnny explains why consistency of effort beats talent, the importance of taste in brand building, and the power of authentic marketing to scale without losing meaning.

In this episode of the Up Arrow Podcast, William Harris sits down with Al Doan, Co-founder of Missouri Star Quilt Company, to discuss how building a brand-driven town transformed an industry. Al talks about using storytelling and community as growth engines, scaling leadership through emotional intelligence, and why hands-on experiences outperform digital noise.

In this episode of the Up Arrow Podcast, William Harris talks with Dr. Giancarlo Licata, Founder and Director of Vital Brain Health, about how brain mapping and neurofeedback improve performance. Dr. Licata explains how brain scans uncover hidden issues behind focus problems, how personalized training rewires neural pathways for lasting results, and how modern habits and AI tools can strengthen or weaken brain function.