Objectively Better Advertising Tips and Strategies

On this episode of the Up Arrow Podcast, William Harris welcomes Brad Sorock, Founder and Owner of Returns For Sale, who shares how his near-death experience from COVID-19 positively impacted his perspective on life. This is an in-depth discussion on the lifestyle changes Brad made post-recovery, how positive thinking impacts the human psyche, the value of exercising compassion, and practical ways to avoid hustle culture that motivate you to rethink your priorities.

In this episode of the Up Arrow Podcast, William Harris welcomes Cindy Marshall, Founder and CEO of SHINE Strategy, to talk about DTC marketing strategies. Cindy discusses the SHINE roadmap, common challenges in the retail industry, and universal e-commerce branding advice.

On this episode of the Up Arrow Podcast, William Harris welcomes Chris Carey, the former Co-founder of Modern Automotive Performance (MAP), to discuss the resources that helped him prepare for his exit from MAP. Chris delves into MAP’s origin story, the motivation behind creating a product line, and how his role as an executive affected his physical health. He also explains why establishing an EOS and joining EO is beneficial for entrepreneurial success.

On this episode of the Up Arrow Podcast, William Harris welcomes Allen Burt, Founder and CEO of Blue Stout, to discuss leveraging CRO testing for maximum revenue increase. Allen details why CRO is the most profitable marketing investment, how to leverage buyer psychology in the testing stage, and the efficiency of prioritizing incremental wins using CRO strategies. He also explains how to balance gut-driven decision-making with data-driven methods and his philosophy on work ethic.

On this episode of the Up Arrow Podcast, William Harris welcomes Katharine McKee, Founder of Morphology Consulting, to discuss how businesses can improve their marketing efforts. Katharine shares inefficient marketing processes to avoid and provides valuable methods with proven success. She also explains why information is more valuable than product images.

On this episode of the Up Arrow Podcast, William Harris welcomes Goldie Chan, Founder of Warm Robots, to discuss why branding yourself on social media is essential for business growth. Goldie explains how to develop a personal brand, the role of storytelling in personal branding, and what to avoid when producing content. Her passion for creative innovation empowers anyone wanting to develop their personal brand.

On this episode of the Up Arrow Podcast, William Harris welcomes Brian Wallace, Founder and President of NowSourcing, to discuss how leveraging infographics can increase consumer engagement. Brian explains how influential brands can add value to the media. He also shares the scenarios where an infographic would be an unsuccessful marketing attempt.

In this episode of the Up Arrow Podcast, William Harris hosts e-commerce consultant and Founder of Data Dish, Nevin Jethmalani, to discuss how e-commerce businesses can measure marketing metrics accurately. Nevin examines the drawback of information silos, why you should analyze data from an MER perspective, and how to choose the precise metrics. He also shares marketing strategy tips, his favorite tools, and how Data Dish helps companies obtain insights using custom analytics.

In this episode of the Up Arrow Podcast, William Harris welcomes Andrew Heddle, the Head of New Business Development at Colaboratory, to discuss the elements of effective brand collaboration. Andrew shares tips for creating a campaign that cuts through the noise, the importance of synergy in a partnership, and the potential pitfalls of brand collaborations. He also highlights the inspiration behind Colaboratory, the firm's services, and case studies of successful partnerships. Tune in!