Objectively Better Advertising Tips and Strategies

On this episode of the Up Arrow Podcast, William Harris welcomes Valentin Radu, Founder and CEO of Omniconvert, to discuss why businesses should prioritize CLV. Valentin also shares the CLV formula, offers solutions to frequent customer experience issues, and explains how acquisition and retention rates maintain CVO.

In this episode of The Up Arrow Podcast, William Harris welcomes Matt Bahr, Co-founder and CEO of Fairing, to discuss how his company solves attribution challenges in the marketplace. Matt also shares how he builds and empowers his team, the challenges he faced in his entrepreneurial journey, how to identify successful marketing strategies, and his perspective on the future of customer data.