Objectively Better Advertising Tips and Strategies

On this episode of the Up Arrow Podcast, the Founder and CEO of UN/COMMON, Adam Butt, joins William Harris to talk about optimizing the customer lifecycle. Adam addresses the issues with specialized agency structures, how he built and scaled UN/COMMON, and case studies of a successful customer lifecycle.

In this installment of the Up Arrow Podcast, William Harris interviews creative strategist Sarah Levinger about implementing psychology into advertising and marketing. Sarah explains the importance of intentional ad designs, why influencing consumers’ emotions can cross a line, and how to leverage AI to tap into human psychology.

In today’s Up Arrow Podcast episode, Darin Lynch, the Founder and CEO of Irish Titan, joins William Harris to talk about enhancing growth for stagnant e-commerce brands. Darin shares how to improve your marketing efforts, how merchants should consider e-commerce integrations, and his experience meeting Clint Eastwood and Simon Sinek.

Join William Harris in this Up Arrow Podcast episode as he sits down with Michael Siegel, the Co-founder and Co-CEO of Decocrated, to talk about fostering customer lifetime value. Michael shares the value of mentorship in the DTC landscape, how sports influenced his entrepreneurial journey, and how he scaled Decocrated through customer insights.

In today’s episode of the Up Arrow Podcast, William Harris hosts Walter Harrison, the CEO of Tapestri, to discuss how e-commerce sites can leverage data monetization. Walter addresses the role of cryptocurrency in data monetization, the various types of consumer data, and how to analyze data proactively.

On this Up Arrow Podcast episode, William Harris invites Darren Marshall, the CEO of Steven Smith Teamaker, to discuss how he adapted the company’s retail model for the e-commerce landscape. Darren addresses the importance of marginal CAC, his rituals for stress reduction, and how to balance omnichannel investments.

Join William Harris in this episode of the Up Arrow Podcast as he chats with Reggie Black, the Co-owner and CEO of Better Way Health, about driving sales through unparalleled customer experiences. Reggie explains Beta Glucan, how his company carved out a niche in the supplement space, and the business’ data analytics process.

On today’s Up Arrow Podcast episode, William Harris speaks with Jess Chan, the Founder and CEO of Longplay, about lifecycle and retention marketing. Jess discusses how to boost repeat purchase rates, how to build relationships with consumers, and even reveals how she bailed a friend out of a Mexican prison.

In today’s special episode of the Up Arrow Podcast, the President of Shopify, Harley Finkelstein, joins William Harris to discuss how to prepare for the future of e-commerce. Harley discusses the role of cryptocurrency in Shopify’s ecosystem, provides advice for aspiring entrepreneurs, and explores the evolution of entrepreneurship.