Objectively Better Advertising Tips and Strategies

In this episode of the Up Arrow Podcast, William Harris hosts e-commerce consultant and Founder of Data Dish, Nevin Jethmalani, to discuss how e-commerce businesses can measure marketing metrics accurately. Nevin examines the drawback of information silos, why you should analyze data from an MER perspective, and how to choose the precise metrics. He also shares marketing strategy tips, his favorite tools, and how Data Dish helps companies obtain insights using custom analytics.

In this episode of the Up Arrow Podcast, William Harris welcomes Andrew Heddle, the Head of New Business Development at Colaboratory, to discuss the elements of effective brand collaboration. Andrew shares tips for creating a campaign that cuts through the noise, the importance of synergy in a partnership, and the potential pitfalls of brand collaborations. He also highlights the inspiration behind Colaboratory, the firm's services, and case studies of successful partnerships. Tune in!

On this episode of the Up Arrow Podcast, William Harris welcomes Chad Rubin, Founder and CEO of Profasee, to discuss how e-commerce brands can increase their profitability on Amazon. Chad shares how to structure your pricing on Amazon and the risk of focusing on ACOS and ROAS strategies. He also discusses the reliability of AI resources and how it contributes to business development.

On this episode of the Up Arrow Podcast, William Harris welcomes Alexa Vogue, SVP of Brand Partnerships at FamFluence Talent Management and Brilliant PR & Marketing, to discuss how brands can utilize content creators for marketing purposes. Alexa also shares the benefits of partnering with influencers, implementing strategies for optimal results, and negotiating compensation. She also divulges her experience as a news anchor and acknowledges the value of mental health.

In this episode of the Up Arrow Podcast, William Harris welcomes Kurt Elster, Founder of Ethercycle and host of The Unofficial Shopify Podcast, to explore trends in e-commerce website design. Kurt shares his journey from a WordPress developer to an e-commerce consultant and how he started Ethercycle. He also identifies common design mistakes and provides tips for website optimization.

On this episode of the Up Arrow Podcast, William Harris welcomes Yarden Shaked, Co-founder and CEO of Varos, to discuss how his experience with an accelerator program contributed to his business success. Yarden also shares the correlation between CPMs and CPAs on performance and how benchmarking services are progressing with AI integrations.

On this episode of the Up Arrow Podcast, William Harris welcomes Sean Larkin, Co-founder and CEO of Fueled, to discuss democratized data and its value to e-commerce business practices. Sean also shares the benefit of leveraging open-source tools and how merchants should prepare for the future of data management.

On this episode of the Up Arrow Podcast, William Harris welcomes Jonathan Beskin, Founder and CEO of SinglesSwag, to discuss how he grew a prosperous business marketed to single women and the research he conducted to choose his sole demographic. Jonathan shares how he channels his anxiety into a healthy obsession, how his childhood has influenced his business mindset, and the challenges he’s faced as an entrepreneur.

On this episode of the Up Arrow Podcast, William Harris welcomes Chase Zieman, Co-founder, Chief Data Officer, and General Manager of Data Products for Cart.com, to discuss how to solve issues associated with attribution tools. Chase also shares the limits placed around attribution models, how limited attribution will affect the marketing industry, the value of campaigns, and how utilizing the fourth dimension will impact our world.