Objectively Better Advertising Tips and Strategies

In this episode of the Up Arrow Podcast, William Harris converses with Will Leach, the Founder of Mindstate Group, about the practical applications of behavioral marketing. Will talks about the influence of the environment on purchasing decisions, how brands can harness psychological cues to create persuasive marketing campaigns, and why brands struggle with rapid growth.

In the latest edition of the Up Arrow Podcast, Phillip Jackson, the Co-founder of Future Commerce, joins William Harris to discuss the dynamics of commerce as an integral part of culture. Phillip shares how to maintain relevance in a trend-driven market, how e-commerce can reignite the humanities discipline, and how Buy Nothing groups impact consumerism.

In this week’s Up Arrow Podcast episode, William Harris chats with Phil Rosen, the Co-founder and Editor of Opening Bell Daily, about the art of corporate storytelling and influence. Phil shares editorial strategies, the importance of media relationships, and the essential elements of personal branding.

In this episode of the Up Arrow Podcast, William Harris invites Michael Markesbery, the Co-founder and CEO of OROS Labs, to speak about turning a multi-industry problem into cutting-edge solutions. Michael shares how he recruited materials engineer Jeff Nash, his journey from a zoologist to a materials scientist, and how he obtained his pilot’s license.

In this episode of the Up Arrow Podcast, William Harris meets with Linda Bustos, the Founder and Content Creator at Ecom Ideas, to talk about e-commerce innovation through strategic website integrations. Linda breaks down the importance of detailed product data, the integration of UX design practices, and the constant evolution required to keep up with industry trends.

In today’s episode of the Up Arrow Podcast, William Harris chats with Jessica Curdi, the VP of Digital Marketing at The Beauty Bank, about the role of digital marketing in brand growth. Jessica explains the necessity of a solid analytical approach in marketing, foundational work on marketing strategies, the significance of customer retention, choosing an ideal marketing agency, and the evolution of digital marketing post-iOS 14.5.

In this episode of the Up Arrow Podcast, William Harris invites Tim Calise, the President of Coaching at Wealth Without Wall Street, to speak about building robust, service-based businesses. He explains the importance of financial freedom, his characteristics of success, and how to leverage offers to boost customer acquisition and retention.

Tune in to this episode of the Up Arrow Podcast as William Harris chats with Robb Akridge, the Founder and CEO of REA Innovations, Inc., about bridging scientific complexity and consumer appeal. Dr. Robb sheds light on the intricacies of marketing, the effectiveness of influencers, and the critical role of timing in product popularity.

In this Up Arrow Podcast episode, William Harris welcomes David Wachs, the Founder and CEO of Handwrytten, to discuss personalized customer communication. David explains how augmented reality impacts the buyer’s journey, his journey to entrepreneurial success, and why he utilizes meditation and hypnosis for stress management.